Goal For The Green

Para-education and green living information

Check Out The Nu-Yello!

Jun-19-2010 By Barbara Zak

Did you know that Yellow Pages advertising is over 100 years old? Unfortunately, since the first Yellow Pages directory was printed back in 1883, there has been very little variation to the formula: businesses pay a premium to advertise in the Yellow Pages directory, and a large directory is printed by the Yellow Pages operator, to be distributed free to the public every year.

Auckland 2004 Yellow Pages books
Image via Wikipedia

Since, the Yellow Pages was started however, the world has changed DRAMATICALLY. Most people now use the Internet, to conduct even their local searches and with their Internet. Today,with enabled mobile handsets permanently by their side, it is becoming almost impossible to justify the continued production and distribution of Yellow Pages paper directories, at such a massive cost to the environment.
Every year, in the USA alone, 500 MILLION Yellow Pages and telephone directories are printed and distributed.
To produce these 500 million books:

* 19 million trees need to be harvested
* 1.6 billion pounds of paper are wasted
* 7.2 million barrels of oil are misspent in their processing (not including the wasted gas used for their delivery to your doorstep)
* 268,000 cubic yards of landfill are taken up
* 3.2 billion kilowatt hours of electricity are squandered

The Environment: Makes Business Sense!

As if, contributing to the well-being of the planet by planting a tree, was not reason enough to list your business in NuYello.com, it may also please you to know, that today’s customers are more inclined to do business with companies who care, as these statistics show:

* 83% will trust a company more if it is socially/environmentally responsible.
* 74% are more likely to pay attention to a company’s message when they see that the company has a deep commitment to a cause.
* 69% consider a company’s social/environmental commitment when deciding where to shop.
* 89% are likely or very likely to switch from one brand to another (price and quality being equal) if the second brand is associated with a good cause.
* 66% will consider a company’s social/environmental commitment when deciding whether to recommend its products and services.

(Source: The 2006 Cone Millennial Cause Study, commissioned by Cone, Inc.)

Please visit the website,  NuYello.com join the affiliate program and become an agent of change with this groundbreaking new service.

NuYello.com is the world’s first online yellow pages, that physically plants a tree for every business listing sold, in our online directory. Why plant a tree you may ask? Well, when They realized that every year in the USA alone, 19 MILLION trees are harvested just to provide enough paper for the yellow pages print industry, they decided to formulate a bold new business model, that would be beneficial to business owners, consumers and especially the environment.

NuYello ,is aimed at bringing sustainable, meaningful online advertising to the business world by making the environment everybody’s business. They seek to challenge the established and environmentally abhorrent, yellow pages print industry, which is responsible for the destruction of 19 million trees every year in the USA alone.

The result is NuYello.com, the new, highly innovative and disruptive service currently rocking the global business listing market. When businesses purchase a listing in NuYello.com, not only are they acquiring high-quality advertising for their business, but they are also buying into a concept, a bigger picture that is a bold new vision, of an environmentally sustainable future.

For starters, listing in NuYello.com is exceptionally affordable and represents incredible value-for-money at only $10/month (payable annually in advance, i.e $120/year).  The fully-featured, search engine optimized, mobile-enabled online directory is packed with all the features you’ll find in other premium directories of significantly less value and substance…all at a fraction of the cost. In addition, the 2-tier affiliate program with its generous commissions is aimed at empowering ordinary citizens, the world over with a way to generate a practical, meaningful extra-income just by spreading the word about this groundbreaking new service.

They’ve kept their margins paper thin in order to appeal to every business that has ever advertised in a print yellow pages, or even businesses that do not ordinarily purchase advertising. Their goal is to plant 1 million trees every year while creating 1000’s of new, sustainable jobs in the green sector, in the areas of education, reforestation, logistics, farming and environmental preservation (just to name a few).

The bottom-line is that the fate of our planet is at stake. You can either, turn a blind eye to the facts,about print directory advertising…or you can become part of the business listing revolution that seeks to undo the environmental damage of the past, by planting “trees for business.” Proudly list your business in NuYello.com, the online yellow pages for a changing world.

Click here to list your business now!

Now,most people know that advertising is the lifeblood, which sustains most businesses, but surely, there has to be a better way?  Businesses around the world, need to start taking responsibility for their complicit contribution to the destruction of our environment, and ensure that they begin to support sustainable, environmentally friendly ventures which seek to undo the many years of environmental damage, that have put the planet, on its current path of rapid climate change.

Often times, green industries and services, have been avoided by most businesses as being too cumbersome, expensive or unnecessary. In recent times, this sentiment has changed, as the groundswell of public opinion has forced business to take environmental responsibility, as seriously as they do profits.  In fact, research shows that the two, are very closely related in today’s modern economy.

Find out why caring for the environment makes GREAT business sense!

List your business now in NuYello.com!

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