Goal For The Green

Para-education and green living information

Every day people drop reusable bags from their purchases into the trash – or, worse, on the ground or in the water – without ever thinking about the contribution they’re making to the worldwide waste epidemic. Plastic bags, especially, have become a huge environmental problem since they were first introduced on a wide scale several decades ago.

Those sacks you use to tote your groceries home from the store spend minutes in your kitchen before being thrown away and forgotten – but they spend up to a thousand years in landfills or floating around in waterways and oceans. As widespread use of these receptacles has continued over the years, an overwhelming amount of essentially non-biodegradable waste has accumulated, harming the environment in numerous ways. If the use of these bags isn’t slowed, if not eliminated, the negative environmental impact may become overwhelming.

The good news is that businesses can benefit in big ways from making the transition to reusable bags. Making this shift may garner initial resistance from some consumers who are set in their ways, but the tide is turning when it comes to environmental awareness. Companies that are proactive about eliminating waste are likely to develop more positive brand associations in the minds of eco-conscious customers. Reusable bags can increase a brand’s visibility while conveying a socially responsible message that consumers and businesses are working together for the common good.

Read on to the infographic below to learn more about the benefits of transitioning away from disposable bags.

Infographic: Harness the Power of Brand Recognition
Click here for the full-sized image.

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